App Privacy details configuration

Apple now requires you to disclose user data that your app is collecting, and the purpose of this collection. You will need to provide these information when submitting a new app or and app update starting December 8th, 2020.

Since the Equativ Instream SDK collects some user data, you MUST declare in addition to the data collected by your app!

You can retrieve the data collected by the Equativ Instream SDK directly using the Xcode Privacy Report or manually by reading the documentation below.

Table of contents

1. Xcode Privacy Report
2. Data usage summary
3. iTunes Connect configuration
   1. Step 1: get started with App Privacy
   2. Step 2: data collection
   3. Step 3: types of data
   4. Step 4: ‘Precise location’ setup (if applicable)
   5. Step 5: ‘Coarse location’ setup
   6. Step 6: ‘User ID’ setup (if applicable)
   7. Step 7: ‘Device ID’ setup
   8. Step 8: ‘Advertising Data’ setup
   9. Step 9: ‘Advertising Data’ setup
   10. Step 10: publishing

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Xcode Privacy Report

Starting with Xcode 15, it is possible to generate a privacy report of your app. This privacy report can be useful to fill the privacy form in iTunes Connect when submitting your app.

To generate a privacy report, build & archive your app, then right click the newly created build and choose Generate Privacy Report.

The privacy report will automatically includes collected data & usage purposes of the Equativ Instream SDK if you are using the version 7.23.0 or above.

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Data usage summary

This section summarize all data collected and processed by the Equativ Instream SDK. You can use it to fill iTunes Connect privacy page.

You can find the definition of all the data and purpose in Apple documentation.

Data type	Status	Data usage purposes
Location
Precise Location	optional (only necessary if allowAutomaticLocationDetection is enabled)	Third-Party Advertising
Coarse Location	REQUIRED	Third-Party Advertising Analytics
Identifiers
User ID	optional (only necessary if you provide your own identifier using customIdentifier)	Third-Party Advertising
Device ID	REQUIRED	Third-Party Advertising
Usage data
Advertising Data	REQUIRED	Third-Party Advertising
Diagnostics
Other Diagnostic Data	REQUIRED	Analytics

For all type of user data, Apple will ask you to answer two questions. This is a summary of the answers when using the Equativ Instream SDK.

Data type	Linked to user	Used for tracking
Location
Precise Location	yes	yes
Coarse Location	yes	yes
Identifiers
User ID	yes	yes
Device ID	yes	yes
Usage data
Advertising Data	yes	yes
Usage data
Diagnostics	yes	no

If you need more details on how to use iTunes Connect privacy page, check the iTunes Connect configuration section.

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iTunes Connect configuration

This is a detailed guide on how to configure the privacy page of your app in iTunes Connect when using the Equativ Instream SDK.

The following information are only valid for the Equativ Instream SDK: you will also need to answer these questions for all your others third party SDKs.

Step 1: get started with App Privacy

Locate the App Privacy page in iTunes Connect for your app, then click on Getting Started.

Step 2: data collection

When asked if your app or third party SDK collect any user data, answer Yes, we collect user data from this app.

Step 3: types of data

When prompted with a list of user data collected, select at least:

• Coarse Location
• Device ID
• Advertising Data
• Other Diagnostic Data

You should also select Precise Location if allowAutomaticLocationDetection is enabled in your app and User ID if you provide any user based identifier using customIdentifier.

You will then see a screen asking for more information for all selected user data type.

Step 4: ‘Precise location’ setup (if applicable)

Click on Set up Precise Location.

You will first be prompted with a screen asking you the purpose of this data collection. Choose Third Party Advertising.

On the next screen, choose Yes, precise location data collected from this app is linked to the user’s identity.

On the next screen, choose Yes, we use precise location data for tracking puposes.

Step 5: ‘Coarse location’ setup

Click on Set up Coarse location.

You will first be prompted with a screen asking you the purpose of this data collection. Choose Third Party Advertising and Analytics.

On the next screen, choose Yes, coarse location data collected from this app is linked to the user’s identity.

On the next screen, choose Yes, we use coarse location data for tracking puposes.

Step 6: ‘User ID’ setup (if applicable)

Click on Set up User ID.

You will first be prompted with a screen asking you the purpose of this data collection. Choose Third Party Advertising.

On the next screen, choose Yes, user IDs collected from this app is linked to the user’s identity.

On the next screen, choose Yes, we use user IDs for tracking puposes.

Step 7: ‘Device ID’ setup

Click on Set up User ID.

You will first be prompted with a screen asking you the purpose of this data collection. Choose Third Party Advertising.

On the next screen, choose Yes, device IDs collected from this app is linked to the user’s identity.

On the next screen, choose Yes, we use device IDs for tracking puposes.

Step 8: ‘Advertising Data’ setup

Click on Set up Advertising Data.

You will first be prompted with a screen asking you the purpose of this data collection. Choose Third Party Advertising.

On the next screen, choose Yes, advertising data collected from this app is linked to the user’s identity.

On the next screen, choose Yes, we use advertising data for tracking puposes.

Step 9: ‘Advertising Data’ setup

Click on Set up Advertising Data.

You will first be prompted with a screen asking you the purpose of this data collection. Choose Analytics.

On the next screen, choose Yes, other diagnostic data collected from this app is linked to the user’s identity.

On the next screen, choose No, we do not use advertising data for tracking puposes.

Step 10: publishing

You can now publish your privacy policy and data usage summary using the Publish button on the top right of the page.